More than 20 years google dominated the search engine market. However, the situation is changing as 2025 approaches. As Google’s era draws to a close, SEO in 2025 is undergoing significant change.
How google rose to power
Before Google, Yahoo and AltaVista were the dominant search engines on the internet. While each platform had its advantages, none of them excelled at searches. Users still receiving poor result despite having to use numerous platforms.
Google was founded in 1998 by to college students with the straight forward goal of compiling all of the world’s knowledge in one location. Google soon became the preferred search engine due to it’s friendliness and excellent results. No other search engine could equal the user experience it offered because to its clear design, which was devoid of clutter and banner adverts. Google’s name grew associated with search over time.
Google’s Declining Market Share
There are currently around 45billion daily internet searches, but only roughly 8 billion of those are on Google. This indicates that Google’s market share in searches is only 18%. Other sites like Amazon, Pinterest, Instagram and ChatGPT, and others are growing in popularity for searches.
Why is Google losing Ground
· Shifts in user behavior
These days, people use a variety of search method, such as voice searches with Alexa, visual searches on Instagram, questioning using ChatGPT.
· Failure to innovate quickly
Competitors offering faster and more engaging search experiences. Like Instagram provides visual collages, ChatGPT gives instant answers, and Amazon product specific search with reviews and rating.
· Heavy Reliance on ads
Google’s ads– heavy heavy approach diminishes the user experience compared to cleaner interfaces like ChatGPT, where the user get direct answers without the clutter of advertisements.
The Future of SEO: Search Everywhere Optimization
Google drop indicate a major change in SEO in 2025, but it won’t go away quickly. No longer is Google the only emphasis. Search Every Where Optimization is the new term of SEO now days.
Several sites, including Google, ChatGPT, Instagram, Amazon, TikTok and others, required optimization. Now people should be able to find you on Google, Instagram, and ChatGPT if they’re looking for a product, such as a handbag.
Adapting Your SEO Strategy
- Build a brand: you are more likely to mention on other platforms the more you established your brand.
- Focus on Engagement: if users are interacting with your content, it indicates to other platforms that your content is better then you competitor.
- Get Mentioned: similar to votes, brand mentioned let platforms know that users find your product or service appealing.
- Reviews and Ratings: high ratings and favorable reviews make you more likely to be suggested.
Conclusion
In conclusion we have to say that the benefits of these developments is that you may grow more quickly and aren’t dependent on Google alone. You also have additional changes to get clients from other platform.
